Ukrop's Roll Out

February 06, 2006 Richmond, VA
Ukrop’s Supermarkets Roll-Out

Synergy Systems, Inc. announces its implementation of the Synergy DSD Vendor Program at Ukrop’s Supermarkets.  Ukrop’s Supermarkets is a recognized leader in grocery industry.  The program reduced out-of-stocks at the store shelf by increasing DSD Vendor efficiency and speed to shelf thus creating full-shelf satisfaction for the hard-earned consumer.  Unlike current systems that focus on either the vendor or retailer, the Synergy DSD Vendor Program uses joint verification and shared scheduling to ensure that collaboration can occur at the store-level instead of hearsay and threats of taking out displays.  The resulting increase in sales revenue for both retailer and vendor is significant.

The program components include check-in/check-out of all DSD Vendors, collaborative scheduling and service issue generation, and in-store verification of vendor service.  Each DSD event or service issue is documented and available as a report to both retailer and vendor management.  The system includes access by hand-held scanner for the convenience of DSD receivers and store staff.  Retail and vendor managers may access the system via PDA’s and many mobile phones.  Prior to the Ukrop’s implementation, Synergy performed a pilot program with some of the country’s largest retailers and achieved 50% faster speed-to-shelf by DSD Vendors.