Ukrop's Press Release
UKROP’S UTILIZES SYNERGY DSD VENDOR PROGRAM
RICHMOND, Va.– April 25, 2006 -
Ukrop’s Super Markets, Inc.
announced today that it has partnered with Synergy Systems to
utilize their DSD Vendor Program to enhance and improve vendor
service in-store. The Synergy DSD Vendor Program focuses on getting
product to the store and on the shelf by increasing the efficiency
of communication, tracking, monitoring, and scoring distributor
activities in each store location. The program has two key
components:
- Vendor Service Tracking – Vendors check into the system via
a PC or Symbol 9060 hand-held scanner upon arriving in-store and
check out once all of their work has been completed. With the
check-in/check-out process, store leadership can determine how
much time a vendor is spending in their store, and can also
track service on a weekly basis. The tool not only provides a
benefit to the retailer, but also to the vendor, as they receive
timely, crucial feedback regarding their level of service.
- Service Concerns Reporting Feature – Should a store have
service concerns, store leadership can call a 1-800 number or
logon to the program website to report an issue. Synergy
contacts the vendor regarding the service issue, which expedites
problem solving and closure.
“Ukrop’s is excited about the opportunities the new Synergy
Systems program will afford us as we take the customer shopping
experience to the next level,” says David Taylor, Ukrop’s Director
of Merchandising. “The DSD Vendor Program will allow us to ensure
that our shelves contain the products that our customers want when
they are shopping in our stores because we can measure the level of
support we are receiving from the DSD vendor community.”
Another component of the program is a scheduling module. Vendors
schedule a time to service the store and are held accountable for
arriving at that time. This allows retailers to make sure their
store is being serviced, and also allows them to control how many
DSD vendors are in their store at any given time. Implementation of
these program components and the resulting increase in DSD sales
provide a benefit to both vendors and retailers.
To learn more about the program, visit the Synergy Systems website
at www.synergies4u.com or
contact them for an on-site demonstration. Appointments are also
available at the FMI Show 2006 in Chicago May 6-8. Contact:
VP-Sales, 804-726-1467 X115.
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