Synergy Unveils "Synergy Device"

April 16, 2008 Richmond, VA
SYNERGY SYSTEMS UNVEILS "SYNERGY DEVICE" AT "NARMS 08"

VIEW VIDEO OF ANNOUNCEMENT AT NARMS 2008

Synergy Systems as an ASP (Application Service Provider), has become synonymous with providing consulting and creative solutions for all stakeholders within the retail industry, and their newest innovation is no exception.

Synergy announced the unveiling of the "Synergy Device" that provides all retail industry stakeholders the ability to access the "Synergy Collaborative Platform" via a very low cost , subscription or use based fee. This solution saves Manufacturers, Distributors and other Service Organizations the exorbitant cost of hand held devices currently in
use today.

This new addition to the Synergy suite of tools was unveiled at the 2008 NARMS International Conference held this year at the "Williamsburg Lodge" hotel and conference center located in Williamsburg, Virginia on April 12-14. Synergy Systems, with the help of NEC Corporation of America announced this new innovation to a very receptive audience of attendees including members of the CPG, Retail, and MSO industries.

The User Experience:
Synergy provided the opportunity for attendees to experience the speed of service check-in, check-out and survey data verification processes on several prototypes available within their booth. With informative staff on hand to educate booth visitors on the advantages of this new device coupled with the suite of web based tools Synergy offers it's subscribers.

Retailers Are Excited:
Of the initial 15 food retail chains consulted, the feedback has been extremely positive and receptive to this concept. The retailers understand that the "Synergy Platform" and "Synergy Device" will streamline traffic through their receiving areas and provide a means to communicate issues with their partners faster and far more efficiently then ever, allowing their staff to be more productive.

Retailers also identified that while many service providers in the industry have their own unique applications to address some of these issues, this very fact prevents a truly unified condition to exist. "There must be a single, shared point of collaboration".

Hardware & Technology Development:
Synergy worked with NEC Corporation of America to develop the Synergy Device and has received tremendous input from NEC in the form of device engineering, deployment planning and support.

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"NEC Corporation of America understands our goals, and our mission! They are more than capable of developing this device for use in retailers across the U.S. and in addition, have been very forthcoming in providing all resources needed to accomplish the prototypes for the initial user testing phase scheduled to begin in June of 2008 in selected food retail locations".

Mr. Mark Payne,
Vice President of Operations,
Synergy System Inc.

"NEC is very excited about the Web terminal solution prototypes that we developed for Synergy Systems. With our leading-edge technology, Synergy has taken a visionary approach to a collaboration problem that has plagued the grocery industry for decades. We feel confident that this solution will be embraced by retailers, manufacturers and distributors alike.”

Mr. Naohide Takatani,
General Manager,
NEC Corporation of America
Retail Solutions Division