Companies to Watch Award

October 29, 2005 Richmond, VA
"Richmond's Companies to Watch"

As impressive as the many new technological advances are, though, local business owner Bill Lecznar argues that retailers still aren't taking advantage of them as much as they could. “Retail is traditionally a low profit margin business. They have to be efficient. And technology can enhance their efficiency.”

After spending 28 years in retail, Lecznar created the Richmond-based Synergy Systems two and a half years ago to streamline communications for retailers and retail workers in the key areas of labor recruiting, temp staffing, outsourced merchandising and scheduling. The company's services take two forms. Synergy Systems, Inc, the parent company, and RLSWORX handles the people side.

“We utilize synergies,” Lecznar said. “Traditionally, a company looking for a temporary worker would use a temp agency. We allow the company to enter information one time and pay one time. It's much quicker and more efficient. It allows the company to pay a small portion of what it would normally pay more for.”

The result: small businesses can now use a service they might not otherwise be able to afford.

“We're 100 percent Web-based,” Lecznar said. “Jobs are posted on our Web site-and we recruit a database of people. They enter criteria, and it populates a list of qualified people. It streamlines the application process.”

The company advertises through Google to give its clients maximum exposure, and they also partner with Richmond.com. Currently, RLSWORX is available in Virginia and North Carolina, and the company is in the process of expanding itself nationally.

Synergy Systems, Inc. was chosen along with 11 other companies over hundreds of evaluated businesses based in and around the central Virginia area.